Brent Hoberman

Co-Founder, PROfounders Capital & Co-Founder & Chairman, mydeco,
PROfounders Capital, mydeco,


Brent co-founded PROfounders Capital last year – an early stage fund backed by entrepreneurs for digital entrepreneurs. He is also chairman and founded VC-backed internet based startup, mydeco, the online interiors site that aims to revolutionise the way we shop and design for our homes. is the UK’s leading interior design website and has just launched in the US. This year mydeco, Jaina Capital and PROfounders teamed up to launch, of which Brent is chairman. is a direct from factory consumer homewares retailer in the UK.

Prior to mydeco, Brent co-founded in April 1998. He was CEO from its inception and the team took the company to profit and gross bookings of over $2bn. acquired 14 businesses after the IPO to supplement the annual growth of the core brand which was over 100% from 1998 – 2004. In 2005 was sold to Sabre for $1.1bn.

Brent’s leading industry role has been recognised by several organisations -these include: Time Magazine’s “Top 25 European digital leaders”, Revolution’s “Internet Person of the Year” and the Institute of Travel Tourism (ITT) “Travel Business Person of the Year”. Brent is a Governor of University of the Arts College, London and a non-executive board director of Guardian Media Group and of TalkTalk plc. He is also a YGL and UK Business Trade Ambassador.