Carla de Préval

Digital Marketing Manager
Yves Saint Laurent Designer Brands International


Former student from the Sciences-Po Paris Business school with a concentration in Marketing and Communications, Carla de Préval started her career with the L’Oréal Luxury Division working for Giorgio Armani Cosmetics as a Jr. Product Manager. She was passionate about Luxury but also as very much a Geek so left the product world to explore Strategic planning for web agencies specialized in the luxury such asReflexgroup and Mazarine Digital before becoming the Luxury Pole Director of the famous Parisian consulting agency heaven conseil where she worked with brands from prestigious Groups (LVMH, Club Med, Puig, Richemont) on 360° and social media strategy.

Since January 2011 she has been the International Digital Marketing Director for Yves Saint Laurent beauty and Fragrances working on digitalizing all Marketing touchpoints from Social, to Mobile to Retail and Print. Her sense of purpose @YSL?  …Let’s Fight against boredom!