Edward J. Kaczmarek, III

Director of Innovation, Consumer Experiences
Kraft Foods

Ed is Director of Innovation, Consumer Experiences, at Kraft Foods, where he lead the development of its award-winning iPhone application, the iFood Assistant—enabling the food marketer to deepen consumer relationships and implement new revenue streams. iFood Assistant won an Edison Award for Innovation in 2010.  Ed also co-lead the creation of a new platform on the iPad, Big Fork Little Fork, to engage Millennial Parents in delicious adventures in the kitchen with their children. He continues to lead innovation through a multitude of partnerships and exploration in both mobile and digital.

Ed has more than 24 years of integrated marketing communications experience spanning branding, new product development, advertising, CRM and strategy. He has driven innovation both digitally and in traditional arenas during his tenure at Cadbury/Dr Pepper, VNU, DoubleClick and Draft Worldwide. Ed also published NYC Pet Project while at Good Books Publishing, a company he founded.In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board. Ed was just recently featured on the December/January 2012 cover of Chief Marketer magazine and within the article “25 Trendsetters to Watch.”