Hugh MacLeod

Cartoonist
gapingvoid

Hugh Mac­Leod is a car­too­nist, who makes his living mostly dra­wing“Cube Gre­na­des” for clients and  publishing fine art prints via the inter­net. His first book, “Ignore Every­body” is published by Port­fo­lio, an imprint of Pen­guin.

Also known for his ideas about how “Web 2.0″ affects adver­ti­sing and mar­ke­ting, after a decade of wor­king as an adver­ti­sing copyw­ri­ter, Hugh star­ted blog­ging at gapingvoid.com in 2001. He first star­ted off just publishing his car­toons, but as time wore on he star­ted blog­ging about his other main inte­rest i.e. mar­ke­ting.

In 2004 he wrote “Ignore Every­body” and “The Hugh­train”, which both got widely read in the blo­gosphere, down­loa­ded over million times in total.

In 2005 he sco­red his first major blog mar­ke­ting suc­cess with EnglishCut.com, a blog he star­ted with Savile Row tai­lor, Tho­mas Mahon. It tri­pled Tho­mas’ sales within six months.

Since mid-2006 Hugh has also been hel­ping a small South Afri­can winery,Stormhoek “rise above the clut­ter” in the wine mar­ket by using Web 2.0 tools to get the word out. Sales have gone up five­fold since then, thanks to Hugh’s mar­ke­ting efforts.

Since 2006 Hugh has been cons­tantly enga­ged as a public spea­ker, giving talks in both Europe and the US, tal­king about Web 2.0 and the rami­fi­ca­tions it has on busi­ness.

Hugh’s basic man­tra about blog and Web 2.0 mar­ke­ting is “It’s a good way to make things hap­pen indi­rectly”, a point lost on many cor­po­rate types.