Luca Benini

Managing Director, Europe
Buddy Media


Luca is a digital media executive with more than twelve years of experience, nine of which with a pan-European scope and focus. Prior to joining Buddy Media, Luca was global digital measurement firm comScore's third employee in Europe and was instrumental to the development of the company's sales, client service and account management teams.
With full responsibility of the European sales and client relationship management teams, Luca managed clients ranging from all major agencies and brands to top publishers and advertising networks.
Before joining comScore in 2005, Luca held senior roles at Yahoo! for more than five years with growing responsibilities within the trade and consumer marketing team.
He gathered work experience in London and Milan and managed teams based throughout Europe. Luca graduated from Universita' L. Bocconi, Milano in Business Administration. He is frequently called on to speak at industry events including ad:tech London, the Monaco Media Forum, Social Media Week London, and Social Media World Forum.