As Director, Social Media for Adobe Systems, Inc., Maria Poveromo is responsible for driving social media strategy at Adobe. Her team established the organizational framework and strategic direction for social media activities across the company. Maria’s main areas of focus include corporate strategy, governance, measurement, brand channel engagement and the development of best social media practices company-wide. Prior to this role, Maria lead the Global Public Relations team at Adobe for nine years. Before Joining Adobe, Maria held numerous marketing and communications positions at high technology companies located in Silicon Valley and in Europe.